Jones & Mae identity, branding, website, product design, laser engraving, packaging, advertising and social media content.
Jones & Mae
From product research through product launch, I spearheaded the creative efforts of this startup. The physical product and prototypes were refined through various versions to end up with magnets, laser engraving and a matte finish to add an elegance to a simple concept for parenting. Combined with elegant branding and a marketing strategy, this company charged after the hard-fought category of new parents with the full-weight of tactics and influencers. I managed all aspects of brand, product, digital, marketing, R&D, QA and PR for this supremely well-purposed endeavor. ROLES: Brand Strategy Marketing Strategy Category Design Creative Direction Massaging & Positioning Product Advisor R&D Hard Goods QA Prototyping Copywriting Art Direction & Design